Will Reed’s Top 100 shines a spotlight on Seed and Series A companies that are at the forefront of curating thoughtful, caring, and innovative cultures. We believe these early-stage tech companies are creating tomorrow’s broader workplace culture… today.
About
the Award
Previous
Years’ Winners
How
it Works
Methodology
& Eligibility
Will Reed asks venture capital firms and relevant peers in the startup space who are ineligible for the award, as well as previous Top 100 winners who are ineligible this year, to nominate companies they deem top-tier culture cultivators. Will Reed then reaches out directly to companies that are presumed to fit the eligibility requirements as a call for applications.
Will Reed's Top 100 combines qualitative and quantitative data. The applicants are anonymized, and the submissions are used to form a comprehensive set of data points. Companies submit data to generate a culture score. The culture score is then factored in alongside a business score, whether the company is nominated, among other criteria. Companies are then ranked based on their overall score.
Companies that fit the below criteria are eligible for Will Reed's Top 100 2023:
Seed or Series A companies that raised a $2.5m+ round as of 2021
Venture capital-backed
Founded in or after 2015
In the B2B tech industry
Based in the U.S., or has a hub or a majority of the workforce in the U.S.
Less than 250 full-time employees
Who is
Will Reed?
Will Reed is the only go-to-market (GTM) executive search firm built exclusively for early-stage founders. We equip Seed thru Series B founders to build exceptional GTM leadership teams through search, enablement, community, and heart. We take an operator-centric approach. Our search team is led by GTM operators who are supported by a small team of tenured search professionals.
